FOR IMMEDIATE RELEASE:
December 20, 2011
Local Women-run Kombucha Breweries in Oregon Join Forces to Promote National Kombucha Challenge
“Swap Your Soda – Drink Kombucha!” Challenge
Replace your soda (or coffee, energy drink, juice, etc.) with Kombucha for 30 days and see how you feel!
Bend, OR and Portland, OR.. Dec 20, 2011 – Kombucha Mama, Lion Heart Kombucha, Eva’s Herbucha are joining a national movement with other Kombucha breweries to promote a 30 Day Kombucha Challenge (30DayKombuchaChallenge.com) on January 2, 2012. The challenge encourages participants to kick their soda, coffee or energy drink habit by replacing them with 4-8oz of Kombucha 1-3 times a day for 30 days.
As New Year’s is the ideal time to connect with those ready to make healthier choices, Kombucha Mama, Lion Heart Kombucha and Eva’s Herbucha are partnering with Kombucha Kamp and dozens of national Kombucha brands; to raise awareness of the many advantages of drinking Kombucha instead of coffee, chemical-laden energy drinks or sugary juices and sodas.
In total, the 30 Day Kombucha Challenge will give away over $5,000 in prizes, including complete Kombucha home brewing systems, a free month’s supply of bottled Kombucha, nutrition counseling, cleansing kits and more.
Kombucha, fermented and often flavored tea, caught on with health-store and trendy crowds over the last decade, emerged in 2011 as the darling of the functional beverage category and a must have accessory for celebrities. With double-digit sales growth and the number of drinkers expected to double over the next 2 years, Kombucha is poised for an even bigger breakout.
What’s driving Kombucha’s rise? Concerns that over consumption of sugary and other “crash-and-burn” beverages has led to an increase in obesity while supposedly healthy choices such as juice and diet sodas may be causing health problems rather than preventing them. Kombucha is part of a larger trend: consumers dumping soda for functional beverages.
Liz Wolfe, Lead Nutritionist for the 30 Day Kombucha Challenge, explains: “While we ALL know that ditching sugary drinks cuts empty calories from the diet, sodas – yes, even diet sodas – can cause dehydration, mineral imbalances, unnatural cravings, and even increased risk of disease. Replacing soda with Kombucha is more than a ‘better choice’ – it’s a spectacular one!” Liz recommends Kombucha to clients for post-workout electrolyte replacement as a real food alternative to sports drinks.
Learn more at 30DayKombuchaChallenge.com and www.kombuchamama.com
About: Kombucha Mama, Lion Heart Kombucha, Eva’s Herbucha are three women-owned Kombucha breweries in Oregon. All three are dedicated to making high-quality kombucha tea and love sharing this delicious pro-biotic beverage with their communities. They are excited to participate in this national initiative to educate and encourage folks to try drinking Kombucha and see what a difference it can make in their lives. They challenge you to try replacing soda, coffee or beer with Kombucha and see what kinds of changes you feel. Check out these breweries on FaceBook and Blog at http://www.kombuchamama.com/30-day-kombucha-challenge to learn more about this initiative and enter Kombucha contests to win free kombucha throughout the month of January.
Jamie Danek, Kombucha Mama
1470 NE 1st St, Suite 700
Bend, OR 97701